Book cover design is a tricky business. First and foremost, the main goal of any well designed book cover is to grab the attention of its intended audience. If it doesn’t pull in eyeballs, it’s game over. Second, it should provide a general idea for the emotional tone and character of the story. Finally, a book cover should clearly communicate a minimum of two important pieces of information: the title and the name of the author. That's it, eye-catching, emotions and basic info. Sounds easy right? Yeah, not so much. If it were that easy, everyone would have great covers and I think we all know that's not true.
So how do you design a great cover? Well there are an infinite number of ways to achieve these goals but one of the most important tools in any book cover designer’s toolbox is typography. It’s also one of the most overlooked and misunderstood. Which is why we’re going to spend gift you a few valuable tips that will hopefully help turn your next cover into an eyeball magnet.
Typography tips slideshow