Book cover design is a tricky business. First and foremost, the main goal of any well designed book cover is to grab the attention of its intended audience. If it doesn’t pull in eyeballs, it’s game over. Second, it should provide a general idea for the emotional tone and character of the story. Finally, a book cover should clearly communicate a minimum of two important pieces of information: the title and the name of the author. That's it, eye-catching, emotions and basic info. Sounds easy right? Yeah, not so much. If it were that easy, everyone would have great covers and I think we all know that's not true.
So how do you design a great cover? Well there are an infinite number of ways to achieve these goals but one of the most important tools in any book cover designer’s toolbox is typography. It’s also one of the most overlooked and misunderstood. Which is why we’re going to spend gift you a few valuable tips that will hopefully help turn your next cover into an eyeball magnet.
Guest post by Joshua Jadon
When you write your book, you take the time to pour your heart and soul into it. You want everyone to see it and read it and love it just as much as you do. But that means putting some effort into other parts of the book as well. It’s not just about writing. It’s about editing and proofreading, selling it in the blurb and definitely about making the cover look appealing for potential readers. Having said that, there are so many cover creation options out there, many authors just don’t know what they should do. Some end up opting for something premade just because it’s easier.
So, you finally finished your book. All those hours of plots, timelines, editing and proofing have paid off. But, since you’ve decided to take the self-publishing route, you have to figure out what to do about a cover. And you don’t want a boring, “don’t bother looking at me” cover. You want a cover that grabs a potential reader by the privates and says “Hey, look at me.” The only problem is you have NO IDEA how to make that happen. You want answers but first you need to know the right questions.
Book covers aren’t just the display and outer appearance of a book. The intricate details in the type and images convey not only the emotion of the book, but also the zeal of the writing, with only a small amount of space and words to do it. When a cover is done right, it’s the best marketing tool your book can possibly have.
But how can you be sure your cover will do its job?
In this post, professional book cover designer Joshua Jadon and the Knockin’ Books design lead will candidly discuss the importance of good cover design and what authors should keep in mind when choosing cover art.
We’ve all been on first dates at some point. Some are absolutely spectacular, and others are unmitigated disasters—but in all honesty, most fall somewhere in the middle. There’s dinner and light-hearted conversation, followed by a movie and maybe coffee or drinks after. If all goes well, there may even be a goodnight kiss and plans for a second date.