Oh, you want more info than that? OK. I guess we can help out with that.
An author website is a crucial part of your author platform. It’s your internet home, a place where you can keep all your stuff (blurbs, buy links, WIP updates, price promotions, giveaways, new releases...you get the picture). It’s the place your readers will land when they Google you.
That answer doesn’t do it for you, either, huh? Well, how about these reasons to have an author website:
Social media isn’t enough
Sure, social media outlets like Facebook, Twitter and LinkedIn are important to your author platform—but they aren’t the end-all-be-all. Not all your readers will be on Facebook. Not all your readers will be on Twitter or LinkedIn. Your website is the one place all your readers can go and connect with you.
It’s also the one place on the interwebs that is yours and yours alone. Facebook, Twitter and LinkedIn don’t belong to you. Those are places where lots of different people and topics are discussed. But your author site? It’s all you all the time. What can be better than that?
Your readers want to learn more about you
When readers fall in love with a book, they fall a little in love with the author, too. They want to know all about you. Not in a creepy, stalker-y way—just a nice, normal, genuinely-interested kind of way. The best place to connect with your readers and give them the intel they crave is to publish it on your website.
You can post FAQs about yourself, blog on various topics, answer reader questions and much more. Connecting with your readers is the best way to create lifelong fans (other than, you know, writing lots of good books they want to buy and read).
It's not as hard as it looks
Author types aren't usually all that techy. Sure there are few of you author-techy hybrid unicorns out there but most just stick with makin' with the words and leave the techy stuff to, well, techy folks. Seriously though, it's not as hard as you many think. There are a ton of website building services out there that make it super simple.
Weebly is particularly good for blog formats (Full disclosure: we're a Weebly affiliate partner but we also pay to use Weebly so our money is definitely where our mouth is.) but there are plenty other out there too. Just do a quick Google search to find them.
Of course, you should also check out our blog post 5 Steps to launching your author website where we break down the process of planning, building, launching, promoting and growing your author website. Trust us, it's killer.
People might buy your book
If someone stumbles onto your site by accident (hey, it’s the interwebs...it happens), they might BUY YOUR BOOK if something (like your blurb or cover or blog) grabs their attention. And don’t all authors want more book sales? ‘Nuff said.
What about all you authors out there? Have anything to add? We’d love to hear from you!