On the HBO series Game of Thrones, life in the seven kingdoms can be brutal and unforgiving. There are threats around every corner and figuring out who is truly your ally and who wants you dead to pursue their own ambitions is a daily challenge. Which is why only a handful of characters have survived all five seasons. Each has a unique attribute or strength that has contributed to their longevity. In this infographic, we explore how authors can use those attributes in their book marketing efforts to sit on the iron throne of self-publishing success.