Writing a book is hard work. Marketing and promoting that book can be just as challenging. Most authors don’t have unlimited budgets or extensive marketing experience. With that in mind, we’ve put together a list of tools that will make your job a lot easier. All of them are incredibly valuable, easy to learn/use and best of all, they’re all free (or free-ish).
It seems obvious but you won’t find a better marketing opportunity than a compelling blurb combined with an attractive cover and lots of positive reviews on the same page as the actual “buy” button for your book. It’s one of the many reasons why it’s absolutely critical that you take the time to get your blurb and cover design right.
Adobe Spark Post
Adobe Post is a fun and fast way for anyone to create beautiful social graphics. Get started in seconds. Pick a photo, add some text and apply design filters to instantly create stunning designs. Each tap gives you completely new sizes, layouts, color palettes, typography styles and photo filters—no design experience required.
Available on the web or as an iPad app, Canva allows users to easily create beautiful designs and documents. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics, presentations, social media posts, and more with thousands of beautiful layouts and templates.
It’s surprisingly easy to create your own website, blog or online store using Weebly’s drag and drop interface and a wide range of beautifully designed themes. Showcase your business with complete eCommerce features. Create, manage and edit your website from any device with Weebly iPhone, iPad and Android apps.
MailChimp is a simple email marketing software (EMS) that gives you a number of easy
options for designing, sending and saving templates of your emails. MailChimp allows you to easily create newsletters and then provides simple options for sharing them on social networks such as Twitter or Facebook and tracking the results.
Although setting up a Facebook page seems unnecessarily difficult, it’s an absolute “must have” for any author. Facebook is an online juggernaut with millions of members and multiple, well-tested ways to connect with them. The good news is that once you have your page up and running, maintaining it is relatively simple and painless.
Hootsuite is an online tool that allows you to manage all your social networks and schedule messages for future publishing. Hootsuite’s social media analytics give you an in-depth view of your social media efforts and the dashboard allows you to listen to what’s being said about you. Hootsuite provides secure logins and extensive collaboration tools as well.
Twitter is one of the most effective social media channels for building a following and connecting with your readers. Although your messages (tweets) are limited to 140 characters, you can also include images (up to 4), video and hyperlinks. Hashtags also provide a powerful tool for targeting a specific audience and for finding out what topics are trending.
Rafflecopter is the world’s easiest way to run a giveaway. With Rafflecopter, it’s “mega simple” to launch and manage a giveaway for any brand, on any website, as much as you want, no I.T. help required. It’s been a key part of successful campaigns for Fortune 500 companies, agencies, startups, blogs & more.
Goodreads is a free website for book lovers. You won’t find a group of people more passionate about reading. There are reviews, discussion groups, book clubs and much more. It’s a great way to connect with readers. However, keep in mind that overt promotion within many of the discussion groups is considered taboo.